App Traffic Data from Apptopia now integrated with Exabel

📣 Apptopia is the latest alternative data provider to partner with Exabel to bring their app traffic dataset to investment teams. The Apptopia Base and Advanced datasets provide investment teams insight into mobile performance on companies globally. 📣

Via the Exabel platform, investors can now access Apptopia’s mobile performance insights including active users, revenue, downloads, usage, and engagement for all ranked apps in the world. Additionally, with Apptopia Advance investors unlock real user behavior tracking capabilities and the ability to conduct cohorted, user level analysis based on demographics attributes and more.

The Apptopia Base and Advanced datasets, which provide historical data from 2015 and 2021 respectively for backtesting, are delivered daily to the Exabel platform. Integrated with fundamental data, these datasets allow investment teams to effortlessly correlate Apptopia’s app traffic trends with fundamental company KPIs. This integration enables investors to enhance their analysis of app traffic trends by combining it with web & foot traffic, card spending, discounting and more, leading to the creation of high-quality KPI prediction models and improved monitoring of fundamental performance trends.

To find out more about Drop’s dataset, Exabel's Data Catalog.

Read the full announcement here.