European Foot Traffic Data from MyTraffic Now on Exabel

📣 MyTraffic is the latest alternative data vendor to partner with Exabel and make their geolocation dataset available to fundamental investors. With real-time insights on physical locations across Europe, MyTraffic enables investors to analyze foot traffic trends at ticker, brand and store level. 📣

Covering key economic geographies across Europe, MyTraffic’s dataset provides granular insights into company performance via footfall, vehicle flow and POI (point-of-interest) data. Continuous measurement of pedestrian traffic derived from GPS coordinates including origin, residency, workplace and sociodemographic information, with datapoints from over 88.5M unique users annually.

To find out more about My Traffic's dataset, please visit Exabel's Data Catalog

Read the full announcement here.